Adwords Tactics: Restructure Your Ads Groups Today!

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it…

…And that’s a ton of pressure when it’s your credit card being billed for every click!

So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don’t fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.

Don’t do this, it’s begging for trouble!

Trouble in that this is like giving Google permission to “gouge” you, and you’ll end up paying way more per click, suffer from lower CTR’s due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember this, “relevance” is king!

It’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, so you need to “break out” keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that’s it!

Even for low-traffic keywords “long tail” keywords, have no more than 15-21 keywords per adgroup.

After you “break out” the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

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